Rainbow Secure

Customer Identity Authentication (CIA) Experience

Customer Identity Authentication (CIA) Experience encapsulates the user journey during the identity verification process when interacting with a business. This can encompass various authentication methods, from multi-layered passwords and OTPs to advanced measures like Smart MFA and biometrics.

Why is CIA Experience Crucial?

  1. Security & Protection: Efficiently verifying customer identity shields both the business and its customers from cyber threats, reducing potential fraudulent activities and safeguarding personal data.

  2. Enhanced User Experience: A streamlined and user-friendly authentication process bolsters the overall customer experience. In today’s digital age, a swift and smooth authentication journey is pivotal for retaining customer trust and loyalty, leading to higher conversion rates.

  3. Regulatory Compliance: Adhering to global regulations such as NIST, ISO, FTC, CCPA, PCI, HIPAA, GDPR, and PSD2 is imperative. These standards mandate robust authentication protocols to ensure data protection and fraud prevention.

In essence, a robust yet user-friendly CIA Experience is foundational for fostering customer trust, ensuring security, and maintaining regulatory compliance.

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Customer Authentication Methods

Secure Password Login

Use login credentials such as usernames, unique IDs, or QR codes, with distinctive colors or styles. Use customer email addresses as usernames to authenticate and for regular communication.


Mobile Authentication

Enable logins from any location using the customer's mobile number. Pairing the mobile number with multi-layered interactive login methods ensures a secure and reliable authentication process.


Passwordless Authentication

Mitigate the problems of weak passwords, stolen passwords, multiple password management with secure passwordless login solutions like Rainbow Secure Passwordless OTP, Rainbow Secure driven app authenticators, Rainbow Secure powered Biometric logins etc.


Single Sign-On

Empower your customers with Single Sign-On (SSO) capabilities, allowing seamless access to multiple applications using just one set of credentials. This not only streamlines the login process, saving time but also offers a hassle-free experience across various apps. Craft a distinctive and premium experience tailored for your clients.


Two Step Secure Login

Eliminate the hassle of lengthy registration and the need to recall login details for your customers. Instead, offer them a simplified and secure two-step authentication process, where they receive a passcode and a formatting challenge directly to their email or mobile phone.

  • Secure Password Login
  • Mobile Authentication
  • Passwordless Authentication
  • Single Sign-On
  • Two Step Secure Login

Authentication Solution Pricing

For Customer(B2C)

Starting from

$ 40 *

per month
up to 400 users


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